Press Releases:

TV JUNKIE: FACES OF ADDICTION EDUCATIONALLY ENHANCED DVD

SCOPE SEVEN COLLABORATES WITH MATTEL TO DEVELOP HIGH SCHOOL MUSICAL DVD BOARD GAME

SCOPE SEVEN IGNITES INNOVATION IN DVD GAMES AS PRODUCTION COMPANY BEHIND ZOOOOS™

EL SEGUNDO, CA – May 10, 2007 – Now available, the TV Junkie: Faces of Addiction educationally enhanced® DVD is a hard-hitting documentary that reveals the devastating effects of drug addiction through the sobering experience of former Inside Edition correspondent Rick Kirkham’s battle with substance abuse. Deep Ellum Pictures, a Dallas-based film production company, has teamed up with Scope Seven, a global leader in creating interactive and educational video experiences for digital platforms, to create the educationally enhanced® DVD version of the moving documentary. Originally premiered on HBO this past March, the program uncovers Kirkham’s heartbreaking battle with addiction as both his career and family life are torn apart. The powerful documentary was awarded the Special Jury Prize at the 2006 Sundance Film Festival and chronicles Kirkham’s initial lust for the camera, which evolved into a craving for adrenaline and then into a full-blown addiction to crack cocaine. The classroom-compliant version of the documentary is a supplemental instructional tool that seamlessly integrates standards-aligned educational content into the filmed narrative, providing educators with tools for addressing addiction in a powerful and engaging way. Numerous features incorporated into the TV Junkie: Faces of Addiction educationally enhanced® DVD allow teachers to integrate the film into the classroom instructional experience. Included are curriculum connections linking the film to the standards-aligned Anti-Drug Education Program From The New York Times; lesson plans in health, life skills and language arts; a menu option to activate related flash facts that appear on-screen while watching the film; challenging interactive learning tools; on-screen prompts to guide students’ viewing, spark discussion, and launch into classroom activities; an Instructor’s Manual; and printable Teacher Guides & Student Handouts.

Synopsis
What started as an addiction to the camera evolved into a craving for adrenaline and then into a full-blown addiction to crack cocaine. Former Inside Edition national correspondent Rick Kirkham spent his life in front of the camera, fueled by adrenaline and substance abuse. TV Junkie: Faces of Addiction chronicles the tumultuous ups and downs of Kirkham’s daily life, as both his career and family life are torn apart by his ongoing battle with substance abuse. The classroom-compliant version of the TV Junkie: Faces of Addiction educationally enhanced® DVD documentary seamlessly integrates standards-aligned educational content into the filmed narrative, thereby providing educators with tools for addressing addiction in a powerful and engaging way.

Pricing and Availability
The TV Junkie: Faces of Addiction educationally enhanced® DVD retails for $59.95 and is now available.  Visit www.TVJunkie.tv for more details.

About Deep Ellum
Deep Ellum Pictures, a Dallas-based film Production Company, was formed in 1999 by film producer Michael Cain with Dallas attorney Christopher L. Smith. The Company’s mission is to produce modestly budgeted, yet commercially successful independent films that will change the world. In addition, the company’s focus is to establish Dallas, Texas as a formidable force within the independent film industry. Deep Ellum Pictures received a Special Jury Prize for Excellence at the 2006 Sundance Film Festival for the documentary TV Junkie.

About Scope Seven
Scope Seven is an independently owned, creative and technical services company, providing development and production of interactive content and on-screen game experiences to the entertainment, toy, games and education industries. Scope Seven entered the education industry in 2005 with its production of the award-winning math edutainment title, algebra’scool and followed up this success in 2006 by successfully re-interpreting the film SUPER SIZE ME into an interactive educational experience.  Scope Seven also co-developed a unique game controller device called ZOOOOS for use with the children’s interactive learning experience games that it develops for Funrise Toy Corporation, such as San Diego Zoo Animal Explorer, Thomas & Friends Ride the Rails, Bob the Builder Can You Build It?, Spider-Man Interactive Adventures, Sandy Lane School and Sandy Lane Bookshelf. Scope Seven’s talented team has also developed a variety of quality interactive games and edutainment products for such leading companies like DIRECTV, Mattel, Leapfrog, and SBG/b EQUAL.

Contacts:
Bender/Helper Impact for
Scope Seven

Marlene Esqueda
marlene_esqueda@bhimpact.com 
Shannon McPhee
Shannon_mcphee@bhimpact.com

310-694-3118

EL SEGUNDO, CA – January 29, 2007 – Scope Seven, an award-winning and global leader in building innovative video experiences for digital platforms, today announced the company’s role in the design and production of Mattel’s High School Musical DVD Board Game.

Based on the mega-hit Disney Channel Original Movie, the High School Musical DVD Board Game features video clips, original outtakes, and song and dance numbers from the TV movie.  Players compete across song, dance and picture puzzles to make the “final callbacks” and win the lead part in a High School musical.

“The huge success of Disney Channel’s original movie, High School Musical, has spawned one of the hottest brands around for tweens,” said Duncan Wain, president of Scope Seven. “We worked closely with Mattel to deliver design, production, and international versioning on this game in time for the holidays.”

For the High School Musical DVD Board Game, Scope Seven, who specializes in interactive content design, worked with Mattel on all aspects of game production. Marketed and distributed by Mattel, the High School Musical DVD Board Game is now available at mass-market retailers across the U.S. 

About Scope Seven
Scope Seven is a privately held media production and design company providing creative services to the entertainment, toys/games and education industries. Scope Seven has served the entertainment industry from the inception of the DVD format and has created thousands of DVD titles for companies like Warner Home Video, 20th Century Fox, New Line Entertainment, and The BBC. The company is also a member of the Sonic High Definition Authoring Alliance. Scope Seven specializes in designing and producing interactive content for digital video platforms, and has developed a range of interactive games and entertainment products for companies like DIRECTV, Mattel, Leapfrog, Specialty Board Games/b EQUAL, Funrise Toy Corporation and many others.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel’s vision is to be the world's premier toy brands -- today and tomorrow.

Contact: 
Steph Jorgl
310-473-4147
steph_jorgl@bhimpact.com

© 2006 Mattel, Inc. All Rights Reserved.
© Disney

EL SEGUNDO, CA – November, 2006 – Scope Seven, a global leader in building innovative video experiences for digital platforms, today announced the company’s role in the development, design and production of the ZOOOOS™ Interactive DVD System, a groundbreaking DVD game platform for preschoolers that is now available at select retailers in time for the holiday season.

With simplicity as the cornerstone design principle, ZOOOOS features brightly colored primary buttons that allow kids to make easy one-touch selections that correspond with ZOOOOS branded DVDs. Current ZOOOOS titles include San Diego Zoo Animal Explorer, Thomas & Friends Ride the Rails, Bob the Builder Can You Build It?, Spider-Man Interactive Adventures, Sandy Lane School  and Sandy Lane Bookshelf.

Unlike other preschool DVD game platforms, each ZOOOOS title is filled with a wide and varying range of interactivities such as games, puzzles, learning challenges, interactive video encyclopedias and storybooks. All ZOOOOS DVDs are created under the direction of Emmy-winning designer/inventor—and Scope Seven advisor—Billy Pittard. “Scope Seven’s interactive production experience, especially with bringing kid’s titles to new platforms, is unmatched in the industry,” says Pittard. “ZOOOOS offers a healthier choice for children’s video. The combination of interactive video, educational content and fun is a great proposition for kids and their parents.”

In addition to producing the ZOOOOS interactive on-screen video experiences, Scope Seven was instrumental in developing and in-licensing the proprietary technologies that are helping to drive the success of the ZOOOOS platform.

“ZOOOOS is a great example of our commitment to end-to-end innovation in the interactive video content arena,” says Brian Ring, VP of Strategic Business Development for Scope Seven. “We started with a market insight—that with a simple, low-cost controller and a fresh approach to interactive design, DVD games for preschoolers could be a big hit. We developed proprietary technologies to enable that user experience. We then found content licensors and toy & game marketers that were interested in commercializing this great product. Innovation, creativity, and collaboration with content owners and toy & game marketers is at the heart of the Scope Seven mission. We’re proud to see that mission come to life with ZOOOOS.”

ZOOOOS is being marketed and distributed by Funrise Toy Corp., and is now available at select Wal-Mart and specialty stores across the US and Canada. “We look forward to continued growth of the ZOOOOS product line as our distribution expands further into the specialty marketplace,” says Susan Spiegel, VP of Marketing for Funrise Toy Corporation. “Every time we host this product on QVC it sells out almost instantly and parents like ZOOOOS because it’s a truly interactive educational experience for their kids. There’s nothing else like it.”

About Scope Seven

Scope Seven is a privately held media production and design company providing creative services to the entertainment, toys/games and education industries. Scope Seven has served the entertainment industry from the inception of the DVD format and has created thousands of DVD titles for companies like Warner Home Video, 20th Century Fox, New Line Entertainment, and The BBC. The company is also a member of the Sonic High Definition Authoring Alliance. Scope Seven specializes in designing and producing interactive content for digital video platforms, and has developed a range of interactive games and entertainment products for companies like DIRECTV, Mattel, Leapfrog, Specialty Board Games/b EQUAL, Funrise Toy Corporation and many others.

Contact:
Steph Jorgl
310-473-4147
steph_jorgl@bhimpact.com